The primary focus of Part 3 (“Assign”) is delegation-arguably one of an entrepreneur’s biggest challenges. Other concepts in this part, such as Blake’s “deep work” windows, will surely resonate with overburdened business owners. “Serendipity as Business Strategy” is an especially intriguing chapter, and a later sidebar, “Stop Sailing the Sea of Shiny Shoulds,” shares the story of Blake’s and another entrepreneur’s social media hiatuses and the positive effects they had on their businesses.
Other worthwhile ideas in Part 1 include setting “purposeful intentions,” employing strategies for overcoming business bottlenecks, and learning how to “embrace imperfection.” Part 2 (“Design”) addresses how to establish and measure “ideal outcomes” and the potential impact of a project and how to design an efficient process. In Part 1 (“Align”), the author introduces one of her core principles: “Each time you repeat a task, take one step toward automating it,” which she discusses further in Part 2. Blake’s suggestions always reinforce agility and efficiency.
The book’s content is substantive, and each part delves deeply into its subject matter. Particularly helpful are the initial overviews of each subsection and the concluding chapter recaps.
Clearly, Blake understands the power of three, as each section is further subdivided into three overarching chapter concepts for example, “Align” asserts that a business project must line up with one’s “Values,” be compatible with how one focuses one’s “Energy,” and draw on one’s “Strengths.” At times, the book seems a bit too tightly organized, but Blake makes it work by weaving together short, engaging chapters that are chock full of relevant examples and useful sidebars. Its three stages (“Align, Design, Assign”) provide a natural structure for the book itself, whose three parts describe the stages in detail. A comprehensive efficiency guide for solo entrepreneurs and small-business owners.īusiness owner/podcaster Blake, author of the career-development book Pivot (2016), makes a convincing case for working smarter, not harder, in a book centered around a compelling question: “How can we earn twice as much in half the time, with ease and joy, while serving the highest good?” When she set out to build her own business after working at Google, Blake faced the typical challenges of self-employment, but instead of succumbing to income deficiencies and overwork, she restructured her business based on her emerging belief that “business stress is a systems problem.” That belief is effectively the platform for this book, because Blake intelligently demonstrates how her own system-the “Free Time Framework”-can facilitate business success and also free up time.
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